The objectives for this integrated activation were simultaneously to stimulate the domestic consumption through the collection of packages in the schools and the instore promotion where we drive sales with the gifts per buy.
This dynamic was designed precisely to boost sales while creating a positive brand feeling about nutritional properties and positive emotional involvement with RAMA’s identity.
We sold more than 4 tons in 3 months.
All activations are subject to daily reports that are compiled monthly with presentation of results
All data from the activation is recorded in daily reports that, after being formatted by the Project Manager, are compiled and analyzed critically as a report. We always include sales, distribution, consumer reaction and everything that is relevant to the brand.